Thanks to various action, both political and cultural, aimed to sensitize people towards benefits of a good nutrition including fruits and vegetables the consumption of these products is growing up more and more bringing a consequent growth also of consumers’ request among large retail chain. These actions advertised both by stars like actors and singers and by politicians, beyond to incentivize these products’ consumption affected these fresh fruits and vegetables processing techniques. We need also to mention the great popularity and strong media exposure on nutrition themes that is coming from EXPO 15, which main theme was nutrition among the world, and other activities focused on nutrition during school activities like healthy snacks and light lunch. The main focus that works as a “trait d’union” among all these activities is to sensitize people, and in particular teens and kids, on the importance of choosing fresh fruits and vegetables during all day meals, avoiding junk food and fat food, to ensure our body the daily supply of natural fibres and vitamins derived from these products.
As we said before the growing of consumption of fruits and vegetables is leading various changes even in large retail chains. These stores, to be competitive and to respond to consumers’ requests, must be more and more sensitive about and find solutions to the continuous demands of customers seeking to supermarkets with a selection of easy and quick but healthy meals to consume immediately but however of very high quality able to ensure the right daily vitamin supply. Just thinking of take away meals at disposal on supermarkets fresh departments we can see the results of all the activities aimed to sensitize people on healthy food consumption: more and more kinds of meals made of fresh fruits and vegetables, washed and weighed, ready to be consumed as lunch or to become a healthy part of a tasty dinner. Among city streets and proposal, we can also find different kind of food services, really far from fat and unhealthy food like hamburgers, fried potatoes and sauces, those propose typical products that can be found in various areas of the world.
The Industrial answer
For obvious reasons, as we have already introduced, this healthy choose on food also includes new methods of processing of these raw materials which registered a lot of innovation, which have led to the development of new techniques for packing and weighing useful to prepare as quickly as possible these products preserving all its nutritional properties. Looking through supermarket shelfs it will in fact happened to, if not buy, at least to see many lovely baskets of fruit and vegetables packed and ready for purchase. A comfortable and functional packaging especially for those who have no time to weigh every single fruit or vegetable, but needs a certain quantity of these products. These packs are the result of some of the most extraordinary developments in the world of industrial packaging where innovative machinery like multihead weighers that, thanks to accurate sensors and conveyor belts, are capable of giving rise to hundreds of packaging of fruit and vegetables within a few minutes. Although one cannot speak of a direct consumption, from the producer to the consumer, it cannot even deny that such processing of fruits and vegetables is about as close as possible that allows at the same time to have available fresh products in most of the cases processed daily and selected automatically. A true radical change for lunch breaks or fast and quick purchases in view of a healthy dinner!